Generating trust in your services is crucial when persuading your leads to buy from you.
Leads are savvy and won't buy without looking for social proof. They'll go online, search for reviews and check out your reputation before making that all-important decision.
Why not take control of the narrative, show off your best work and give your leads the evidence they're looking for?
This is where I come in.
I discover how you help your customers succeed and translate that into apathy-busting, sales-boosting case studies that give your leads the proof they're demanding.
Case studies that work 24/7/365, that never grow stale and can be used across every section of your marketing strategy.
Key benefits of case studies:
Deliver amazing ROI
A potent conversion driver running through your funnel
Show how you solve your prospects' challenges
Highly targeted and speak directly to your leads
Position you and your brand as an authority in your field
Fantastic sales asset. Simple to use and beautifully designed.
Since using Paul's case study in our outreach emails, we recorded an immediate
27% increase in conversions.
Case studies really cut through, speak to our
prospects and drive engagement forward.
I only wish we involved Paul and adopted case studies
earlier.
Will Heavey
Which Proxy Provider
Unleash the true power of case studies
Multipurpose. Evergreen. Authoritative.
Case studies are fantastically versatile. Think of them as the swiss
army knife of marketing. Just one interview with a happy client can deliver content you can repurpose at every stage in your marketing campaign.
Success stories never grow stale either, so they can be used across any campaign you ever run. And as case studies are unique to your company, they can never be stolen by your competitors.
Outbound Marketing
Add to your email campaign and attach to newsletters
Pitch to industry media. They love sharing success stories
Recycle into awareness stage blog posts to gain traction
Use data-led success to impress in RFP's and award applications
Inbound Marketing
Use as lead magnets and create interest via social media
Showcase on your homepage to build trust
Sprinkle testimonial quotes on landing pages
Smooth out resistance in key areas like pricing pages
Building Authority
Stand out among the crowd at corporate events
Repurpose into guest posts on industry-leading publications
Adapt into press releases, presentations and handouts
Forge an easier path when building new relationships
Case studies are all about connecting with your prospects on an emotional level. And the key to making that happen is writing how they think.
Once you've created that connection, it's so much easier for your prospect to say yes to you.
I
discover how your customers achieve success with your product. With
that in the bag, I create an enticing story about their journey that
your leads lap up.
Your prospects see their journey mirrored in your happy customers. They see themselves succeeding with your product. They see themselves buying your product.
Resistance: banished. Concerns: obliterated. Saying yes to you: far more likely.
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