You know that case studies are a great lead generation tool and an essential component of any B2B sales campaign, but they're too often left to gather dust and not given the attention they deserve. Instead of hiding them away, never to see the light of day again, it's time to brush off those cobwebs […]
What is a case study, anyway? In a nutshell, case studies are in-depth stories with real-world examples of how your company implemented a solution for a customer. A case study is not a commercial, an advertisement or a piece of promotional fluff. It's an in-depth look at what happened when you worked with one of […]
When a would-be customer comes along, you know they're looking for your help with a pain point. That might be due to a new activity, scaling up to meet demand, or they're desperate to escape from a tragic competitor. Whatever the reason, they're measuring you up and want to know if you have what it […]